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The Hidden History of 443 Idaho Street - Elko, Nevada

Aug 7 2026 | By: Kate Brown Photography

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Beardsley's Building 1932

Elsie & Myron Beardsley bought the dwelling at (what was once 419 ) now 437/443 Idaho Street and build Elko's newest Spanish Style 2-store front building.

2026

Andy & Kate Brown bought the building from the Don Lemmons estate in 2024. The Lace Collective (owned by Danette Sloniker) and Kate Brown Photography now occupy the 2-store front building.

I Thought I Knew the History of My Building. I Was Wrong.

When I purchased 443 Idaho Street in downtown Elko, I knew I was buying an old building with a story. What I didn't realize was just how much history was hiding inside these walls—and underneath them.

What started as a simple curiosity about the building that would become Kate Brown Photography quickly turned into a much bigger research project.

One newspaper clipping led to another. One name led to another family. Dates I thought I knew changed. Businesses I had never heard of appeared. And before long, I wasn't just researching my building anymore—I was learning the story of Idaho Street itself.

Before Idaho Street Looked Like Idaho Street

It's hard to imagine today, but Idaho Street was once a dirt road lined with homes.

As Elko grew and automobile travel changed the town, that little residential road became part of the Victory Highway, bringing travelers directly through Elko.

And pieces of that earlier Idaho Street are still hiding in plain sight.

Some of the homes that once lined the street are still standing today. They've simply been converted into businesses, making it easy to drive past them without realizing you're looking at pieces of Elko's residential past.

 

And Then There Was 443 Idaho Street

My little piece of Idaho Street has gone through its own incredible transformation.

Before the commercial building standing here today was constructed, this property was home to a residence. Families lived here long before customers ever walked through a storefront.

In 1932, everything changed.

The house was moved from the property, and a new commercial building was constructed—the building that still stands at 443 Idaho Street today.

Over the decades, these walls would become home to different businesses and different people, each leaving another layer of history behind.

There was People's Market.

There were Myron and Elsie Beardsley, whose story has become one of my favorite parts of this research.

And years later, there was Fox Foto—a photography business occupying this building decades before I ever imagined opening my own photography studio here.

That discovery stopped me in my tracks.

Of all the buildings I could have purchased, somehow I ended up making photographs inside a building where photographs had been made generations before me.

 

Dwelling at 419

1912 Sanborn Map:The dwelling was constructed by A. J. Pullman for J. L Keyser in 1899.

Victory Inn at 419

1927 Sanborn Map:Katherine Terry bought the dwelling from Carl Gillburg Sr. in the 1920s and opened the Victory Inn.

Beardsley's Building 443/437 Idaho Street

1942 Sanborn Map: Elsie & Myron Beardsley bought the original 419 dwelling, which Mr. Rigsby moved to 7th & Idaho. In its place, they built a Spanish-style two-storefront building for Beardsley’s clothing shop and The People’s Market.

Beardsley's 1932-1950

Elsie owned and operated Beardsley's at 437 Idaho Street from 1932-1950 and sold it to Mrs. Wayman.

The People's Market 1932-1957

George Sutherland Sr. co-founded People’s Market in 1928. In 1932, it moved to 443 Idaho Street. George sold the business to Walter & Dow Gale and his son Jack Sutherland in 1948. People’s Market remained here until closing in 1957.

Fox Foto 1957-1995

In 1957, Fox Studio moved into the former People’s Market at 443 Idaho Street. Through Bert Fox, Tom Clark, Bud Danner and later Roche Bush, Fox Foto photographed generations of Elko families here for nearly 40 years, remaining until about 1995.

2024 Finding a piece of history.

Kate & Andy Brown stand outside the building holding a Fox Foto sign found in the basement. Fox Foto occupied 443 Idaho Street from 1958-1995.

I'm Still Finding the Story

The more I've researched 443 Idaho Street, the more I've realized this isn't just the history of one building.

It's a story about how Elko grew.

It's about the families who lived along a dirt road, the entrepreneurs who opened businesses as that road became a highway, and the buildings that quietly adapted as the town changed around them.

And I'm nowhere near finished.

Over the coming weeks, I'll be sharing pieces of what I've uncovered—old photographs, newspaper clippings, maps, businesses, families and some discoveries that completely changed what I thought I knew about this building.

Some stories will be about 443 Idaho Street.

Others will take us farther down Idaho Street and into Elko's history.

And hopefully, someone reading along will recognize a name, a face or a building and help uncover another piece of the story.

Because history isn't only found in museums or books.

Sometimes we drive past it every single day.


A special thank you to the Northeastern Nevada Museum and the Bert Family for helping me research and uncover so much of this history—and for helping keep these stories and memories alive for future generations.

 

Help Me Keep the Story Alive

Do you remember 443 Idaho Street, People’s Market, the Beardsleys, Fox Foto—or another piece of Idaho Street history?

If you have a story, photograph, newspaper clipping or memory connected to this building, I’d love to hear from you. Every little piece helps preserve a part of Elko’s history that might otherwise be forgotten.

Continue the Story

This is only the beginning. More stories from 443 Idaho Street and historic Idaho Street are coming soon.

Coming Next: The Beardsleys & the Building They Left Behind

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